Web Experience Management

Zenith delivers a comprehensive Web Content Management (WCM) platform that helps you build engaging experiences across the web, email, mobile, and print. Leveraging HP Autonomy’s TeamSite’s content management platform and analytics capabilities, Zenith can help you capture and analyse customer intelligence quickly and effectively so you can deliver compelling and personalized content to your customers.

Zenith WCM automates the entire process of managing content across all marketing channels, including websites, mobile platforms, rich Internet applications (RIAs), collaboration sites, and portals. From a single interface, you can author and target content, design websites, deploy applications, publish content to multiple channels, perform analytics, manage rich media, incorporate social media, and conduct multivariate testing.

With Zenith WCM you can:

• Easily build sites without IT involvement using a simple WYSIWYG interface and reusable components
• Optimize the visitor experience to increase conversions and sales revenue by capturing and analysing all customer interaction data, including clickstreams, social media, and online behaviour
• Automatically deliver targeted content and site navigation to key customer segments
• Administer all online marketing initiatives from a single interface—author and target content, design websites, deploy applications, publish content to multiple channels, perform analytics, manage rich media, incorporate social media, and conduct multivariate testing