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Augmented Reality
Zenith can develop augmented reality solutions for your organisation using HP Autonomy’s ground breaking Aurasma platform – an augmented reality technology that that lets you present dynamic, personalized experiences in the mobile channel. Zenith’s solutions empower smartphones to augment the device’s view of the world with rich interactive digital content such as videos, 3D animations, and games. For example, billboard advertising for a movie can launch the movie’s trailer, or products on shelves can recommend related items. Interactions with print, products, and direct mail can become digital, and therefore measurable, allowing you to understand “off-line” engagement and optimise your marketing activities accordingly.