Zenith delivers a comprehensive Web Content Management (WCM) platform that helps you build engaging experiences across the web, email, mobile, and print. Leveraging HP Autonomy’s TeamSite’s content management platform and analytics capabilities, Zenith can help you capture and analyse customer intelligence quickly and effectively so you can deliver compelling and personalized content to your customers.
Zenith WCM automates the entire process of managing content across all marketing channels, including websites, mobile platforms, rich Internet applications (RIAs), collaboration sites, and portals. From a single interface, you can author and target content, design websites, deploy applications, publish content to multiple channels, perform analytics, manage rich media, incorporate social media, and conduct multivariate testing.
Zenith leverages HP Autonomy’s Optimost marketing optimisation platform to enable your organisation’s marketers to optimise their online campaigns. Focus your resources on attracting the right prospects through efficient online advertising and natural search management, serve them optimised content to propel them to conversion, and develop new target segments based on the results to boost the bottom line, taking the guess work out of optimising online marketing campaigns With Zenith DMO, executing optimised campaigns is simple and profitable.
Customers interact with your brand through multiple channels, including your website, email, contact centre, storefronts, and social media. Zenith can provide you with a Business Discovery solution powered by HP Autonomy’s IDOL that allows your organisation to view interactions collectively, independent of channel, for a comprehensive picture of your customer interactions and relationships. The end results are critical business insights delivered in real time via a range of user interfaces and reporting tools to enable you to make sense of, test against and take action. Zenith Solution provides your organisation with:
Given the almost immediate nature of social media and broadcast, and the global reach and impact of each, having the tools that can manage the scale of this critical Big Data source and provide you with meaningful insights and the ability to respond is critical for today’s marketer. Zenith provides your organisation with the most advanced Social Media and Broadcast solutions in the Middle East region and presents them to the users through user-friendly interfaces, including our new iPad application, designed for easy real-time visualisation of any trending concepts relevant to your organisation, market or region.
Zenith Rich Media Management delivers engaging rich media content by automatically tagging and organising product images, offers, promotions, video demonstrations, ads, and other digital assets in a single repository for ease of retrieval across geographically dispersed and local teams. This enables organisations to reduce costs by automating the production and distribution of media content that is properly branded and approved. Zenith uses HP Autonomys MediaBin platform to automatically extract key concepts found in rich media and automate critical processes such as meta-tagging and categorizing. Zenith RMM delves deep within the audio and video file itself to provide a highly-detailed, time-encoded, comprehensive range of searchable data.
You can increase productivity and consistency and lower management costs by only storing once and transforming your digital media assets on the fly. This capability allows you to only store the master high resolution core asset and supply appropriate quality versions to different users. For example, you can store one original high resolution video file and have it ready for download for use in a web page, on a smartphone, in a Powerpoint presentation, in an email, or in any other application, automatically.
Zenith’s powerful contact centre management solution enables supervisors to understand measure, improve, and track performance—managing all contact centre data through a centralized system. Call logging and intelligent archiving support your organisations compliance and quality monitoring strategies. Your users can monitor a wide range of metrics such as customer satisfaction levels, first-call resolution, handle times, and effective scheduling—all from a single interface. Tools such as performance assessments, workforce management, and real-time agent assistance allow you to improve.
Marketers have often relied on simple people counting techniques at entry and exit points to generate basic data about shoppers experience and conversion rates. With the technology available today Zenith can provide you with advanced solutions that give true insight into shoppers behavior and intentions.
Combining a mixture of tracking and analytic technologies ranging from video analytics, phone, wifi and Bluetooth tracking, face recognition and crowd behavior analytics, Zenith can provide you with real-time understanding of your customers and the impact of your marketing initiatives.
Systems can be implemented quickly with rapid return on investment once Zenith has discussed your marketing information requirements. Reporting and interpretation of data and the provision of meaningful insights is provided with Zenith’s advanced visualation tools and reports, tailored to your specific requirements.
Big Data is a relatively new term but something that Zenith has been working…